Stuart Hall: Representation

 

Stuart Hall: Representation

Stuart Hall's representation theory's ideas:

• When a text is being made, the producer has control over how they want the audience to react. They ENCODE meaning into the text. 

•  But once a text is in the public sphere, the individual has control over how they interpret the text. They can DECODE the text however they want.  

• By  SELECTING and leaving out (OMITTING) certain dedtails, the producer can manipulate how the audience responds.  

•  Whe all these elemenyts are COMBINED, they create a meaning for the audience.  

•  Cultural Competence: the understanding you have of representations and stereotypes. You will choose the things you want to consume, and thisa will shape how you respond to other things.

 Encode - to make choices to impart a particular meaning.

Decode - the audience unpick the meaning

Cultural Competence - our understanding of the world, based on our experience

Selection - choosing the highlight certain truths

Omission - choosing to ignore certain truths

Combination - deliberately selecting and omitting